Hypebeast -
24 Aug 2021 23:15
Nike's Nike SNKRS app is playing host to a "CO.JP Tournament" that pits sixteen of Nike Sportswear's most iconic CO.JP releases against one another in a single-elimination showdown that aims to crown the "best" CO.JP sneaker. Short for "Concept Japan," CO.JP was a Japan-only NSW initiative that ran from the mid '90s into the early '00s. In many ways it was a precursor to the "sneaker game" as we know it today -- limited regional releases, shop-exclusive collaborations and more were given a launc...
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